Article - From Outsider to Trusted Voice: Participating in MSP Communities the Right Way

In October 2025 ChannelE2E published my piece focused on how vendors in the IT Channel should approach community, titled "From Outsider to Trusted Voice: Participating in MSP Communities the Right Way"

Here is a brief preview:
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"Many vendors want to be part of managed service provider (MSP) communities on platforms like Discord, Reddit, and Facebook - to join a collective of professionals who support one another through knowledge sharing, collaboration, and mutual encouragement. But too often, vendors enter the wrong way. They show up with automated posts or announcements that feel out of step with ongoing conversations. This approach can quickly create distrust and damage a reputation before any real connection is made..."

Read the full piece on ChannelE2E